MITA Ads (www.mitaads.com) has quickly become the preferred portal for the advertisement of non-MDOT let projects.
Since its’ September 1st debut showcasing the many new features of the improved website, over 80 advertisements have been posted.
The improved MITA Ads site offers many requested upgraded features. A few of the notable enhancements are:
Project Categories
When a project is posted, the designer/owner will select the category best representing the work type of the project. Viewers of the system will be able to view and receive emails pertinent to only those work categories that they desire.
To meet the needs of all users, two “non-construction” categories have been included. These new categories are for Professional Services and Equipment. Both owner agencies and designers alike have requested a category for the posting of design/construction oversight services. The Equipment category is a result of numerous posting for agencies desiring the procurement of various pieces of construction related equipment.
Email summary
The email notification sent to users has been enhanced to include the project name, owner, letting date, and project highlights.
Archived posting
MITA Ads will now allow a designer to view and print archived project postings by the inclusion of a never-expiring “permalink”.
Hyperlinks
All email addresses and website addresses listed in the advertisements will be automatically hyperlinked.
Improved printing format
Project advertisements will now print in a format that identifies the website, date, and time of the posting. This will be useful for documenting that the advertisement period met an agency’s advertisement timeline criteria.
Increase accountability
To ensure only identifiable registered users post advertisements, an added safety feature has been added requiring verification by the user before an advertisement is posted.
Nominal fee added
To cover the cost of the enhancements and keep up with ongoing maintenance, a nominal fee of $50 per advertisement will be charged. When a registered user verifies an advertisement for posting, MITA Ads will automatically generate a payment invoice that will be electronically sent to that user.
All registered users will still be able to view advertisements free of charge.
Advertising Opportunity
The MITA Ads website receives hundreds of “hits” a day from the over 300 currently registered contractor, designer, and owner agency users. New registered users are signing up every day. For only $75/month (or $600/year), you can display your logo on MITA Ads so it too gets in front of many potential customers hundreds of times each day. It’s a great advertising opportunity.
MITA members will receive a 20 percent discount ($60/month or $480/year) for on-line advertising on the MITA Ads website when they sign up for a yearly advertisement in the ever-popular Cross-Section Magazine. Contact staceywillis@mi-ita.com to sign up for on-line advertising on the MITA Ads website.
Click here for the MITA Ads Advertising Form.
Click here for the Cross Section Magazine Advertising Form.
