MITA Receives Top Public Relations Awards

Pictured from left to right: Andrea Fischer, The Rossman Group; Nancy Brown, MITA; Keith Ledbetter, MITA; and Kelly Rossman McKinney, The Rossman Group.)

MITA was honored today with two prestigious public relations awards by the Public Relations Society of America at a ceremony in Lansing. The awards were given for the “Message in a Bottle” project, spearheaded by MITA and the Michigan Transportation Team.

The project, which was done in conjunction with the County Road Association of Michigan, not only won the top “Pinnacle Award” for the best PR campaign tactic, but also won the coveted “People’s Choice Award” — recognized as the best PR effort of all the award winners in each category.

The “Message in a Bottle” project delivered samples of a pulverized Montcalm County road to legislators to call attention to Michigan’s transportation funding crisis. To view a YouTube video regarding Michigan roads being turned to gravel, visit www.drivemi.org.

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