MITA is proud to promote the need for increased infrastructure funding in Michigan through our FixMIState campaign, which received statewide recognition last week. MITA received two Diamond Awards for the FixMIState public relations and social media campaigns at the Michigan Society of Association Executive’s 16th Annual Diamond Awards Banquet. Our success is due to the hard work of the entire MITA team, and our consultants: Martin Waymire, Brogan & Partners and Spearfish.
It is no secret that Michigan’s infrastructure needs help, and the FixMIState campaign has driven that point home to the public, the media and the legislature through a comprehensive website, videos, social media posts, press releases and more. The examples of failing infrastructure are all around us, from the roads and bridges we drive on every day to sinkholes and beach closures. The FixMIState campaign has been focused on raising awareness of the state’s massive, unmet infrastructure needs and has encouraged Michiganders to take action. Those efforts will continue and culminate in a legislative solution.
“We are very proud that this effort is being honored in such a significant way,” said MITA’s Executive Vice President Mike Nystrom. “The MITA membership has invested significant resources in this campaign and the results are evident in both public recognition as well as this type of acknowledgment.”
For more information about FixMIState, visit the website at fixmistate.org, like us on Facebook @FixMIState, and follow us on Twitter @MIRoadsBridges.